Lira for Nike – Nike for Lira

Did you know that this year Germany is hosting the 6th FIFA Women’s World Cup 2011?!? Sporty and sexy ladies from the 16 qualified countries will reunite to play against each other, from the 26th of June until the 17th of July.

Did you know that the hottest lady of them all is in the German team?!? Fatmire Bajramaj, or Lira as she likes to be called, is the rising star of this championship. She has been playing in football clubs around Germany since 1998 and played at the 2007 Women’s World Cup in China and in Russia, as well as representing her country of adoption (Lira is originally Albanian) at the Olympics in Beijing.

Nike teamed up with Lira to create NTC Lira’s Nike Training Club. Check out this super cool campaign “Make Yourself”… But this is not all: you can now design your own Nike Mercurial Superfly football boot and if you are the lucky one, Lira will wear your design in one of the five games of the World Cup. How does NIKEiD work? Visit the NIKEiD store, design your boot, save and download your design and upload the picture on Lira’s Facebook Page with a little comment why your design should be the chosen one. Be quick the action is on for only 3 more days.

It’s simple and fun! Give it a try… Here is the outcome of our special Nike Mercurial Superfly boot design: